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Alicia Tillman

Alicia Tillman

Alicia Tillman is the CMO of SAP


What brought you to Davos 2019?

The World Economic Forum in Davos is about bringing together leaders from both the private and public sectors to create actionable plans that will impact real change in the world around the economy, environment and society. SAP’s mission to help the world run better and improve people’s lives through the use of our technology, so having a voice in the important conversations in Davos is crucial. We are committed as a company to do our part to help solve some of today’s most pressing societal, economic, and environmental challenges. One way we’re doing this is through a partnership with Google Cloud where we have created a Circular Economy 2030 contest. Circular Economy 2030 is a competition that invites social entrepreneurs to leverage our solutions to disrupt production and consumption patterns in support of SDG 12, with the goal of driving economic growth sustainably. It’s the embodiment of the collaboration needed to create action and help the world run better and improve people’s lives.


Defining leadership moment at Davos:

Davos allows for conversations between an incredible cross-section of heads of state, royalty, dignitaries, business leaders, and innovators in attendance, all with the common goal of working together to address ever-pressing challenges facing our world. I witnessed firsthand as global leaders asked each other, “How can we do that together? How do we come together to improve the environment, or better help society?” The collaborative spirit was a true moment of realization that when we come together as leaders and leverage the power of our resources, we can absolutely change the world for the better.


Personal motivation to advocate for women and girls:

As a mother, daughter, sister, friend, and woman in leadership, I feel personally responsible to help other women in their journeys. I believe diversity is a strength in any situation and women bring a unique perspective and set of skills to the table. I want to continue to pave the way and ensure women are always offered a seat at the table and a chance to have their voice heard. When we work in partnership with our male counterparts to reach goals, we all benefit and achieve the best possible outcomes.


Where can people learn more about you and your key projects?

Twitter: @aliciatillman

Instagram: @alicitillman

LinkedIn: Alicia Tillman



Brands are not defined by what they choose to stand for, but by the meaningful difference they make towards a solution

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